1. Why did you choose the text you are analysing?
I choose this text because it is a song that I am found of, a song that I have been listening to for a number of years and it a song from my favourite music genre and also the music genre that has been decided on for our piece of coursework.
2. In what context did you encounter it?
I encountered this song from my brother; who had recently told me he had enjoyed it and that I would like it. I didn't myself download this one item but I did purchase the rest of the album and others.
3. What influence do you think this context might have had on your interpretation of the text?
I think I was wary going into listening to the music; as I had never heard the song before. However, as tyne song began I enjoyed it; as it agreed with my music taste.
4. Which conventions of the genre did you recognise in the text?
Whilst watching the video for The Road I noticed that both Frank Turner's casual clothing and his acoustic guitar and singing style were both conventions of the alternative genre. Alongside this was the idea that all those featured within the video were also dressed in a casual manner.
5. To what extent does this text stretch the conventions of its genre?
This text can be seen to be stretching the conventions via how at some points in the song, the music becomes louder and more Rock orientated. However Fran Turner often does this with his music.
6. Where and why does the text depart from the conventions of this genre?
If it was to depart from the Alternative genre, it would be at the chorus. This is because this is a position in the song where the artist can relate and fall back to his roots. In this situation, these roots happen to be a more heavier rock.
7. What sort of audience did you feel that the video was aimed at (and how typical was this of the genre/style of music)?
I would say that this video was aimed at a predominantly student demographic. In a way that targets previous fans of Frank Turner and those who, like in the song, like to travel. It would seem to target an accommodating audience, as this features heavily in the video via the many different locations.
8. What sort of person does it assume you are?
I would say that this video assumes that I am a student that enjoys to travel and to go out as is shown in the video, to parties and such like.
9. What assumptions seem to be made about your class, age, gender and ethnicity?
I would say that video would perhaps appeal and assume the majority of viewers are middle class; as this is the class of the artist. I would suggest it is assuming the majority of the audience are young, as they feature heavily in the video, involved in activities that the young enjoy.
10. What interests does it assume you have?
I would say that the text assumes that I have an interest in this type of music genre and that I to like to drink and be involved in house parties.
11. What relevance does this text actually have for you?
Apart from the fact I enjoy Alternative music and that I am partial to going out with friends this texts holds the relevance that I desire what is described in the video and within the song. I desire to travel and therefore there is particular relevance between this video and what I wish to do.
12.What knowledge does it take for granted?
I would say this particular text takes no knowledge for granted.
13. To what extent do resemble the "ideal reader" that the video seeks to position you as?
I would say that I do resemble the ideal reader to quite an extent as I enjoy and desire to more travelling, I enjoy Alternative music, clothes and ideals and at the same time play guitar and are interested in music.
14. Are there any notable shifts in the video's style (and if so, what do they involve)?
There are none.
15.What responses does the video seem to expect from you?
One which is interested in what is happening in the video, or one which would be nostalgic. The song and video could seem to bring back memories of previous travelling experiences.
16. How open to negotiation is your response (are you invited, instructed or coerced to respond in particular ways)?
As this video is an illustrative one; one which simple describes what is being portrayed in the lyrics we simple shown the exact meaning got the song. We are invited to see exactly what the artists want s us to see.
17. Is there any penalty for not responding in expected ways?
There is not; alternative music and texts are open to responses of different kinds.
18. To what extent do you find yourself "reading against the grain" of the text and the genre?
I did not find I was at all as alternative music is a favoured genre I often understand what I am supposed to be reading from the texts.
19. How typical do you think this video is of music videos?
I would say that to some extent it is due to it being obviously illustrative; a form which many videos are. However I would also argue it differs as it strictly illustrates the lyrics from then song. Which are vastly different that many other songs illustrated by illustrative videos.
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