Friday, 9 December 2011

Draft Evaluation 3-RHYS

What have you learnt from audience Feedback?




Comments during the planning and production stages were very helpful for Rupert and I to improve our product, for example we gained some very useful feedback from teachers in the early stage of our Research and planning stages, ‘you should put a bit more effort into this aspect of your video. The styling of the band and the mise en scene are incredibly important. We need to see in your posts how you came up with your ideas. a bit more thought and depth will pay dividends ‘the comments on the misc en scene of the band were really appreciated as it allowed Rupert and I to realise that more thought was needed to this aspect of the band identity, and the process in which we had come up with the idea’s. These comment on the Misc en scene were taken into due consideration as they were from two different teachers, therefore they new what they were talking about so the comment was heeded quickly.
Another comment that Rupert and I knew would be very important was another comment from a teacher saying ‘if you are both in the video then who is going to film the group shots, which are essential? It must be one of you filming. You will lose marks (in planning and for the final video)if you haven't filmed it yourselves.’ This comment allowed us to see the importance of three shots in the production of the music video, this comment prompted the immediate tracking down of a tripod to allow me and Rupert to appear in the same shot without losing marks. Again these comments were very important to get a higher grade.
As well as those previous comments these comments were made about the genre of our music video,

I agree with my esteemed colleague. This type of video would usually have a large budget and significant post production in terms of special effects. As far as i know you have neither, therefore you need to exercise some caution. You can still use elements of you idea such as costume, but you will need to be selective with the other elements that you incorporate. Don't over complicate things; try to keep it all as simple and as doable as possible.



Evening chaps. Mr Smith here. As you know I like a bit of a snoop about on other groups blogs, especially those of students who have previously been under my tutelage. I am intrigued to see that post apocalyptic is the theme which you are embracing (mixed with some elements of steam punk). This is an interesting decision and one which isn't terrifically easy to create. The problem with the apocalypse is that it generally entails widespread death and destruction, often as a result of a nuclear winter or some form of global pandemic. I will be interested to see just how you create such devastation. Good luck boys and I'm praying you aren't planning to release spores of some previously unheard of pathogen into the local environment.

We Thought very carefully about the comments, we also appreciated the feedback as we started to realise the time and effort that would be needed to be put into the music video to achieve the desired effect. This was then a task that started to plan more carefully, we planned misc en scene more than anything else, because as previously commented by Mr Smith we couldn’t get the desired effect of a post apocalyptic without creating a nuclear winter, this was the reasoning why the abandoned warehouse was used for a large portion of our narrative shots, it allowed me and Rupert to gain a degree of post apocalyptic shots without some kind of natural disaster.
Another way that we had feedback was from the class, we had to present the final draft for our final music video, and each person from the other groups in our class provided a score out of ten and some construction feedback. The scores were primarily good they ranged from 7 to 9, the average score across the groups gave us a 8.5, we thought this was relatively good score, although some of the comments on the score sheets were not particularly useful but there were some useful comments for example like ‘The variety of camera angles work very well’ these comments reinforced our idea of using many different shot angles which we were slightly worried were too long or to erratic. There weren’t many negative comments on our video although there was some, but the comment didn’t go into enough detail so we couldn’t interpret it as contrastive, these comments were useful in some respects as the class was pretty much our target audience for the video.
The feedback I gained from my ancillary comments pretty much told me that I needed to redesign my magazine my advert design completely. The comments were that the picture was to flat and didn’t work at all as an advert, taking this into consideration I completely redesigned my advert with a picture taken form the warehouse, the general consensus was that the image was a lot better, it also fitted in better with my digipack, the linkage was important between both my advert and my digipack. The feedback I got from my digipack was that the colour scheme didn’t really work at all, the vivid yellow clashed to much with the advert and didn’t have any relevance to the music video, so this was immediately changed to a black and white scheme, that featured quite bold font on the front cover this allowed it to be read more easily, this would allow me to attract my target market more, it also fit the genre better.

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