Evaluation Question 2-RHYS

How effective is the combination of your main product and ancillary texts?

I believe that the combination of my Digipack and Poster does combine quite smoothly with the Main music video product, I have used the same theme of Post apocalyptic theme throughout all of my products, for example on My Final digipack I have used pictures that were taken in the warehouse, you can see quite clearly the theme running throughout as many of the pictures are spread and reused across all of my media products.

There were elements in my Ancillary products that were not used in the music video, the bottom left hand side panel of my digipack features a picture that was taken at croft hill, this shot doesn’t appear in the music video because the mise en scene was slightly lacking for use in the video, however I had originally not had much filters applied to this picture, which I amended later to create a picture that had more impact when you looked at it.

A very effective combination of my three products came across from the pictures taken at the warehouse, this created a link between all three products as in the video you get to see the location of the abandoned warehouse, and these locations are noticeably used again in the digipack as images on three of the panels, this link runs throughout and gives the effect of a more professional product, as pictures that are used are not erratic they are planned.

There are links between my two ancillary products as well, as many posters and digipacks for professional bands tend to link in some way, so to create my digipack and poster in a professional I created a link through the use of similar images, as I used a picture from the 3^rd filming location (the abandoned warehouse). This was also enforced with the font of the two products being the same, I used the feedback that I received from teachers, and the feedback effectively said that the Font needed to be easier to read as it would strike a more immediate reaction from whoever viewed it.

Another way in which the ancillary products matched the media music video was the simplistic layout and the framing of still shot pictures and of video clips. For example in the Croft hill segment of the music video there is a shot where The three members of the band Are on a hill, the singer is positioned in the foreground of the shot facing the camera singing, where as the other two member of the band were positioned on top of the hill either side of the singer, the positioning of this shot with the band members is slightly different but still meshes with the images used on the ancillary products. There is another shot in the music video, it is the shot in the music video where it features all three members of the band standing in the warehouse looking at the camera, and this positioning is very similar to the images used on my digipack, this again shows a link that runs throughout the ancillary products and the music video.

The theme of having a black and white / sepia effect runs throughout these products, I felt that the use of the black and white effect on the digipack gave the colour on some of the panels more of an enhanced look, it boosted the impact of the other panels, and it also allows a nice contrast to the more coloured products. The band poster had more colour in it, it features a sepia glow to the shot, and I used this because I thought the colour represented a more apocalyptic feel rather than the black and white used on the digipack. Though the colour used in the poster links in well with the more orange glow shots in the garage, in contrast to the darker shots of the digipack that associate better with the shots with more narrative in croft and the abandoned warehouse, these shots had the ‘Old World’ effect applied to them.

There were elements of my ancillary texts that didn’t work out at all in my final products, I had many of the panels with a yellow and black theme applied to it, this was scrapped as the colours didn’t really fit with the genre, and after comments from my teacher I realised that many of the panels of my ancillary text didn’t mesh together with the overall product, this was remedied with the use of images that Rupert and I took in the final stages of our filming process. This was also evident with the image used on band album advert, the comment was that the image was to flat and that it didn’t do anything, it didn’t stand out and it was boring, I remedied this with linking it with my digipack and music video, by using a picture taken in the warehouse of a ruined corridor with some smashed windows, this image then got the sepia glow effect added to it and therefore linked back into my other two products.