During the planning stages of the music video and Ancillary texts I found the use of Blogger to be really vital, as well as being able to save drafts onto the blog without having to write up the entire post again was really important. Also the way Blogger allows you to integrate other technologies such as ‘8 track’, it allows you to embed a playlist into the blog, and this allowed me to show some specific tracks that I drew inspiration from during the research period of creating the product. The versatility of Bloggers posting system was really easy to use and vital for Feedback that we could analyse in post production, Blogger allows you to comment, on other peoples post as well as sharing it on a number of other technologies for example Twitter, Gmail, Facebook and you can even ‘Recommend it on Google’ this means that the post would be more likely to come up on a Google search.
How did you use media technologies in the construction and research, planning and evaluation stages?
YouTube became invaluably important when the planning stage of the product began, as the Genre of the music video needed to be decided. Youtube became the main tool of our creative inspiration, as our group linked many different music videos to our Blog and through Blogger integrated word package we could also analysis them as well. Also the availability of multiple professional Music Videos allowed me to realise what Target audiences require and how to give it to them efficiently. This technology was also very useful in conjunction with a different technology ‘Tubechop’ this allowed me to input the Embed code of the YouTube video into a search box, Tubechop would then allow me to select certain parts of the video, this made it a lot easier to analyse certain parts of the music videos, instead of constantly having to list a time of the video and then what happened in it.
For the creation of the band happened in the planning stage, we used a random word generator online to try and come up with some names for the band, we eventually came up with the ‘The Almost Fallen’ this was the name we used . We Then integrated the band profile and ideology into a Twitter account, which was set up in the user name of the fictional band leader Jason Aubrey, Twitter also had many features we could use to be able to widen our feedback from friends or ‘Fans’. Twitter became a strong source of widening a fictional fan base, as we started to get followers who were band themselves; this shows how convincing a fictional Twitter account can be.
To allow a effective storyboard to be made and presented we had to create an animatic, this was just basically all the drawing of the shots from our Storyboard set to the time of the backing track on a video, to do this we first had to take pictures of every shot , this allowed Rupert to use his skills on his SLR camera, once all the pictures had been taken, there were then uploaded via the handy SD card slot which is featured on many up to date macs, this allowed for a very easy import of all the pictures, instead of having to load them via a firewire cable or a USB cable. The process of editing was made a lot easier through the use of the Mac editing software Imovie11 this allowed an easy Import of all the pictures through IPhoto as macs can easily integrate the separate software’s to create a vastly superior editing suite.
Shooting the actual music video required the cooperation of my partner and of a friend we got in to play the role of the drummer, he also brought a Sanyo Full 1080p Hd camera, this was very easy to use and shot in very high quality, this camera was used to take the Majority of the Garage shots, this camera also recorded on a SD card, this was far more useful that a camera that required film as the SD card storage and performance was far superior to normal camera film. The second camera we used was a Canon 500 D, this camera features a manual focus which we found a lot easier to use as the Sanyo had an autofocus feature that didn’t always work quite as well as we wanted to. This camera also shot on an SD card and allowed us to again use the SD card slots on our macs to quickly import all the files.
Also during the filming process an IPod Nano and an IPod touch were required for shots, the IPod’s were used to allow the drummer to beat in time with the music and the singer to remember all of the lyrics. The IPod’s were mounted on a Logitech IPod speaker dock; this speaker dock could throw out a lot of sound and was useful because you could still here the drums over the actual drummer.
Imovie11 became the main editing program we used as it was the closest software we had that was to a professional grade, IMovie 11 that is features in the most recent mac editing suite update contains many powerful features that Rupert and I took full advantage of, for example the software features a very accurate cropping shot tool that allowed us to take out certain parts of clips that we didn’t want featured in the music video. Imovie11 also featured a very powerful effects tool and levels editor that allowed for Shots that lacked impact to become darker and post apocalyptic, which was the genre of music video we were trying to go for. The editing of levels became a large task we had to undergo during the editing process, as with the different camera’s different amount of light were filtered into the shots, giving us a range of colours from Orange to dark green, and for continuity we had to edit most of the levels on every shot to create set colours for each location.
During the creation of my ancillary products I required the use of both Photoshop Elements and Photoshop CS3; these software’s proved to be very powerful during the creation of my Digipack and poster. The tools that allowed me to create my ancillary product were very useful, for example the ‘magic eraser’ tool allowed me to take out the background of images without having to go through and manually delete parts of the background with the ‘Eraser’ tool. These software’s also allowed me to save in multiple formats, this was extremely useful when it came to the planning stage as it meant that I could print off using a school printer that allowed me to print in A3.
All these technologies allowed the production, editing, post production and evaluation much easier, without these technologies I would have had half the time to do the task set me and they would be half the quality as well.
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