There were elements within the products created that were used on each. These features were carried across to develop a sense of branding between the products.
For example elements which I chose to carry across between the two products include the photographs, the design of these photographs, the layout of the ancillary text and the fonts used on the ancillary texts.
There were elements that were not carried between the two products. For example I didn't carry across the use of a pink colour that is obvious on my digipack.
The most obvious feature that is carried across the two products is the use of the photographs and the use of the effect that is on them. Within our music video we used a 'old world' effect upon the 2nd and 3rd locations to help create a post-apocalyptic feel. I carried this across to my ancillary texts; which is obvious on the photographs I have used. I used a 'sepia' effect (effectively the same thing) to help mirror this apocalyptic feel and to create a bridge between the two products.
This can be seen within the photographs and not just the effect used on them. The photographs for my digipack were all taken in our 3rd location: the warehouse. The main reason this was done was to help build a bridge between the video for Hysteria-the bands main song-and the digipack and thus connect the two, creating a proper band effect.
Having used these features to build a connection between the Music video and the digipack I feel that they work well in combination with each other. In that the digipack can support the video by the direct links of 'sepia' and images. However in the same way the video compliments the digipack by featuring the same locations used in the digipack.
I also created links between my magazine poster to my digipack-something which modern audiences would expect to see and which is used on professional pieces of work.
One way which I did this was by the use of the same fonts across. The use of the font on my final product came from feedback which I received from my teacher. I used the default Photoshop font and avoided using a fancy web font. This font was then directly copied across to my magazine poster and can been seen as a link between the two. A second link between the two is the simplistic layout which I have used. I used this on my digipack originally; inspired by Bombay Bicycle Club's album Flaws. This was then copied across to my magazine. Which is directly inspired by the XX's recent advert, which itself has a simplistic layout.
On receiving the first draft of my ancillary product and the feedback given with it, I realised a drastic change of course was needed. I duly changed photographs, colour, fonts and layout and I found new inspiration to work on. It can therefore be seen that the feedback I received influenced my decision and pushed me to start again and realise the conventions of the ancillary products and how they should work together.
The feedback given to us on our music video also inspired numerous reshoots- leading us to filming whole sections and parts of sections again. This was done to improve consistency throughout the garage shots which were to make up the majority of the music video and therefore create a sense of branding by having an apocalyptic feeling running throughout.
I feel the first draft of my ancillary product didn't work because I hadn't adhered enough to the conventions of digipaks and magazine adverts. Although I took inspiration from a number of places, such as The Killers and Coldplay, these designs were mixed together and Photoshopped to create a mixture of two works. The colour I developed and the effect placed upon it, didn't work. It didn't hold conventions of CD covers. However, the failings of this first draft led me to working on my second under the creative influence of a professional piece of work. This led to a sense of branding being created across my ancillary texts as I saw how professional works keep a sense of consistency; and thus this was duly copied.
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