DRAFT Evaluation Question 3 RUPERT

What have you learned from your audience feedback?

Since the first pitch of our video aspirations and the feedback we received from the class, our design has changed significantly and in a way that we feel is for the better. We ensured that we had various means through which we could receive feedback. The main sources through which we received feedback was Blogger, Facebook and through the class in which we study.

Blogger

The feedback which we received from our teachers on blogger was constructive and enabled us to change and develop features of our work to help it become a better creation. Within these comments, constructive criticism was mixed with words of warning and both were duly took into account.

The constructive criticism was important to the development of our product and was something we kept in mind during its creation.

The words of warning however have since been taken back. They consisted of fears that we would not be able to recreate a post-apocalyptic scenario. However, since filming we have received feedback from two teachers saying that we have captured key elements of an apocalypse and thus have recreated the scenario effectively.

The pieces of feedback I was particularly keen to act on was that of how we should put more effort into out Mise en Scene. This was something that I focused on and came to the decision that whilst we had influences like The Killers; we should not copy their flamboyant costumes as in a post-apocalyptic world people would not wear flamboyant costumes.

Facebook

I posted the video on Facebook to allow our followers to view what we had designed and to let them voice positives and negatives that they could see. The comments on the video were a mixture of positives-One friend commented that the editing was smooth and it looked impressive, whilst another comment on how for a first draft it was good but pointed out flaws in the designs. From this feedback I learnt that although there were criticisms we were also receiving positive feedback from members of our target audience. Which suggested our video was designed correctly to attract our target audience.

Class

The final draft of our video was pitched to our class. Despite it being the final draft and therefore we couldn't amend the product we received positive feedback which was pleasing to see. The majority of the feedback presented views which would suggest there wasn't a need for change. We received comments such as 'well thought out' and 'good locations.' Whilst also being told that our shots of the bass looked impressive. The most important thing I learned from the audience feedback from our class is that teenagers in our target age range liked what we have created and thought that it was a effective video for the song we had chosen to do.

Twitter

Our Twitter account received little feedback, the reason this social media received little feedback is because we ourselves aren't Twitter users. Plus our Facebook pages were going to receive more feedback as we have more friends to do so. We found that we could reach a wider audience on Facebook than we could on Twitter.

First Draft Feedback

The first draft feedback we received from our teachers influenced the changes in our second draft considerably-as it should have. The main message we were receiving from this feedback was that the lighting needed to change on the singing shots as it wasn't consistent and that the band weren't 'rocking' like a real band should.

We listened to this feedback and we changed the video by reshooting these shots with all lights off bar the lamp used as a microphone. It can be seen that developed a sense of consistency through the lighting. Perhaps more significantly is that of how the 'rocking' aspect altered dramatically from first to final draft. Throughout the filming of the second draft I bore in mind how my own part in the video wasn't performed with enough emotion and motivation. However, the feedback from the class proved how this changed. We received comments such as 'good emotion from Rupert' and that the 'band members are enthusiastic.' This was pleasing to see as it showed we had learnt from our first draft feedback and that we had adhered to it and used it to improve our final draft performance.

Feedback on my ancillary product

The feedback which I learnt the most from however is that of my ancillary products. The feedback came from my teachers and what it told me influenced me to recreate the whole of my ancillary product. It included comments such as how my images were to dark and weren't consistent, whilst the fonts and typography weren't fitting to the image of the rest of the ancillary products. I learnt from the feedback that I should use existing designs and follow the conventions presented in these. Hence why my new designs look so different to those that I was presented in my first draft. I received large amounts of feedback and I feel I went to lengths to rectify my second draft to incorporate this.

As a direct result of this feedback I feel that my new products looked far more professional and far more like the conventions of normal digipaks and posters convey.