This is the first draft design of my Digipack which I have completed to a standard that I am pleased with. A number of things have changed since the mock ups i designed for my CD Covers.
The most of the change is on the front cover of the digipack. I decided that the album name I would settle for would be 'New Breed'. Reasons I decided that this would be a more adequate name for an album because the length of the previous 'aggressively, we all defend the roles we play' was far to long and this had a number of consequences. These consequences included the how the length if name affected the layout of the cover and made it hard to create a parallel and and professional front cover. For this reason I decided that the shorter name no given to the piece of work has gone a long way to helping create a professional and hopefully impressive album name.
However, I did feel that there were consequences to changing to the name. The longer name fitted the image used for the album cover and made the relevance of the image obvious and clear. I balanced these positives and negatives and came to the sound decision that the shorter name was better. I feel this because the image used for the album cover is still relevant to the band name I have selected and therefore I felt it could still be used.
The colour scheme is something that has been in place throughout my mock ups, until this first draft. It is one I am keen on as the silhouettes against the white background I feel is creative and shows some skill in photoshop. Whilst it does both of these things, I feel it also mirrors the creativity, the genre and the general look of the band I have created and the type of music that they play. I have gone some way the mirror the colours used across the panels on the digipack. This can be seen in the two white and two red panels. However there is a single black panel which does not mirror the colour of the one opposite. This is because the way the panels are folded, there doesn't appear to be a direct link and thus colour relevance is not so important. Instead I aimed to create something creative and professional looking.
The black left hand side panel facing the right way up was one that I deliberated and struggled with for a long period of time. In my head I always had designs for the other panels however I had not planned for this one. For this simple and plain panel I took inspiration from the digipack for Coldplays Viva la Vida album. I noted how they had images like have on the others but had decided to include a simple but relevant and fitting plain panel with just there name and the album name. It is from this that the inspiration for this panel came from and feel that it looks effective. I think the placement of the information on it is adequate as it was carefully measured against the ruler guidelines on Photoshop and I think the colour scheme goes particularly well. The red creates clarity and definition against the black background. Again this was something that I noted when I studied Coldplays work.
I feel the colour used fits well as it is the same as the other panels and is therefore effective in creating consistency from panel to panel. This, I feels, makes this panel adequate and relevant whilst having creativity in the presence of profound simplicity.
Throughout the creation of the digipack draft, simplicity was an objective I was keen to complete. I feel that often the simplest designs are the most effective and look not only professional but also creative. I feel that this is something I have managed to achieve and that it is obvious in the panels of the digipack. Having created this digipack I would still argue that simplicity in design is something that looks best on a completed piece of work.
I feel this is something which is present in the layout and the typography of this draft. It can be seen that the same font for the headings is used across each panel and the only change comes for minor information such as song names. This is something I have aimed to do throughout my mock ups because I like the aspect of consistency it produces in a piece of work and it is this consistency that I feel is important to creating a professional look.
The image is something I am pleased with. Although, as it is a first draft, the images are not my own, for the final draft I plan to replicate each image exactly as how they are seen here. This is something I am confident in being able to do as I have deliberately altered and added effects to the image that help create a simple image and therefore something which will not be to difficult to re create.
Overall, I am pleased with this design. It has been worked through my mock ups and I have taken inspiration from both existing pieces of work created by real professionals and bands and also my own designs merged together to create something that looks relevant and good. As it is a first draft I am keen to receive the marks and make changes and tweaks that I know will be provided, hopefully to create a better looking, better produced and better standard piece of work.
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