Monday, 10 October 2011

Magazine advert analysis 2


I really like the image used in this magazine advert, it links really well into the album title 'the united nations of sound', because it is building from the idea of the united nations it has the same kind of military  sewn logo, I like how refreshingly original the picture is , also how the image is shown is really effective as it incorporates the band and album name into it.
The image is really detailed because the picture shows you the individual stitches in the design.
I like how the picture is themed like it is an actually organization, I find that it peaked my interest because I wanted to know what the image stood for because it looked real.
The layout out the advert is different as the Image is above the text instead of the other way round, I think it works because the image incorporates the the album name as well as the band. The image is positioned so there is the same distance from the edge of the paper on each side of the image except the side with the text under it. 
The text at the bottom of the advert is centre aligned, like the image above, there is a good distance from the edges of the advert with everything on the advert, it makes the advert look formal and effective.
The colour scheme on this advert features only three main colours, red, white and black. These colours all work well together because black and white are binary opposites and red complements black well and is a classic combination used in many adverts and various media formats for example Freddy kruger's jumper is red and black, Dennis the menace and the film sin city only uses these three colours.
Having the background white on this advert allows all the other colours to stand out, it allows the details on the image to really come out because white contrasts most colours really well.
The shot used here in this advert is a mid-shot, because its not close enough to be a closeup.
The shot used works well with the layout, because the image is to big it can be positioned in the middle of the advert without it spilling out onto another page, this keeps the advert simple and effective.
The font used in the advert is simple, I am finding with most music advertisements that all the writing on it is simple, I think that people do this so it can be clearly read and easily remembered. The font used is the same throughout the entire advert, the only real difference in the text is that 'Richard Ashcroft' is in a slightly larger size than the other text, this is done so you can identify the artist that the advert is promoting really easily.

I think the advertisement Is quite effective over all, the interesting original image makes the advert stand out, but i think for this advert the colours are a bit boring and drab, the background colour is more of a dirty white than pure white, this kind of makes the logo look quite dirty , it doesn't really inspire me to read more about it, though the font and layout make the advert easy to read


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