Wednesday, 12 October 2011

Website analysis 3 The Strokes



The use of images on the strokes website mainly seem to be promoting some sort of Strokes product, as the main image is on a slideshow there is a different image appearing on the main page every 6 six seconds. The images on the page vary from T shirt advertisement to promotion of the strokes new documentary Taken for a fool. In the top left there seems to be a there is an image that is devoted to show casing the Strokes latest album, it also gives the option to purchase the album, or watch strokes music videos. The strokes logo seems to be very retro as it looks like a American 8o’s diner sign.
The colour scheme on the website seems to vary but the two colours that seem to stay throughout are white and black, these colours usually go with any other colour as well as complimenting each other as they are binary opposites of each other.
The colour scheme for the website is quite plain for the strokes standard, as on their last album ‘Angles’ it featured a very bright colour scheme that ranged from bright pink to Light blue with a chequered black and white background.
The layout of this website is very similar to the Foo Fighters website, as it follows the same rule of a big picture slide show in the middle of the screen and a list of links running across the top of the page. Though the layout is quite similar to the Foo Fighters website in addition the Strokes website has a list of information below the slide show.

The information below the images are left aligned, though I thought it would be better to have news more at the top so people could view the latest news first as that is the main thing that is going to be updated on the website.
The shots used in the website are mainly closeups and midshots, the midshots show pictures of the newest album and of the people wearing The Strokes merchandise, the midshots in the website seem to be pictures of the band, as I have said before the midshot  is favoured by a band because you can fit all members of the band into the shot. Closeups are usually used when the person wants the reader to focus on a specific thing in this case, album covers and new t shirts that are now for sale.
The font used on the Strokes website is quite plain; this font is used so the reader can clearly see what the website is trying to say. A clearer font allows the reader to remember more clearly what the website was trying to say, this way it sticks in your mind better, this is a advertising point because if the website can get you to remember more information abut new realises it will prompt you to buy the product.


Overall I think this website is quite effective, it has all the adverts for the strokes products on the main page, this allows the reader to see this first, increases the chance that they will buy something.
The colour scheme works well, even though there is no fixed pictures on the main page the colours still work.

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