Magazine advert analysis 3

Ireally like the image used here, it doesn't really have anything to do with the music or album cover but I think the effect of layering two images over each other works really well, especially with Jack white (far right) as he is throwing a deck of cards into the air and the shot captures it perfectly, it gives a really nice contrast to the other picture where he is just looking of to the right. The effect gives the advert a surreal feel. 

I find that the image is really effective, because you only have to look at it once and its instantly memorable, it’s also a really interesting picture that draws the reader.

In the image I like how they have two band members standing up and two sitting down, it gives a nice contrast in the image.

The layout is a bit different on this advert as there is a considerable amount of blank space above and below the image and writing, though because both blank spaces are the same size it gives the advert a good non cluttered feel. This advert is larger than the other two I have analyzed because it is from an NME magazine, which pages are considerably larger than A4, I think this is why the advert has some blank spaces at the top and the bottom because its not designed for such a big magazine.

The scheme of the magazine is split into three, light green, dark green and black, the greens work really well on the black, they compliment each other and having the greens on top of a black background makes them show up better.

The use of green is quite effective because it is also the colour of the bench that the band is sitting on, keeping the magazine advert still a three-colour standard.

The black background really brings out the brighter colours in the image, this allows the reader to see the image more clearly, and therefore be drawn in, because the image and the large 'Raconteurs' in green are the main parts of this magazine advert that attract people to read more.

The shot used for the band picture is a mid-shot, this is because you cannot see there feet in the picture, i think having this shot as a mid shot is quite effective because it keeps the image small but interesting and it allows the designer to put it in smaller spaces because it doesn't take up as much room.

Having the image as a mid-shot allows the designer to get the whole band in, because if the photographer did a closeup on of the band members faces it wouldn't make sense because the Raconteurs isn't a solo artist its a band, so the use of a mid-shot shows the reader the whole band and what they loom like quite clearly.

There are two fonts used for this Raconteurs advert, the font used for the large 'Raconteurs' sign at the top is the most complex, its got the effect of a neon sign, I think this fits well in the picture because neon signs are always used in dark places and it looms dark in the picture so it complements the darkness well. It also gives the effect that the bank have a slightly retro feel, because they do because of Jack Whites blues inspired guitar riffs. The other font used is for the album name at the bottom of the page, its quite a plain font, it balances out the more complex designs of the other font and the picture this gives the advert a more balanced feel.

I think over all this advert is very effective, the really interesting image draws the readers in and the start contrasts in the colours of the font and the background allows the reader to view the writing really easily. The disjunctive image and brought text allows the reader to be drawn in more easily because it is more eye catching.