Feeder Renegades advert
The image in this Feeder advert is very provocative, it displays a lot of flesh, and therefore would attract a larger male than a female audience.
The image fits in with the title of the album being advertised, 'renegade' because she is wearing a balaclava, a piece of clothing that is normally associated with crime, hence 'renegade.
As a magazine advert the image is fairly smart as sex sells this advert would bring in more people than the same picture but with her wearing cloths, its built into the society that nudity is more acceptable and therefore this advert works with modern views.
I like how the image also has some disjuncture as she is is carrying a skateboard, this doesn't seem to have a direct link to the advert or band, disjunctive is quite a common theme in adverts now as the sheer randomness of adverts is easier to remember then a normal straight on shot of the band looking at the camera.
I quite like the layout of this advert because it doesn't leave a lot of space were nothing is happening, this gives the effect that there is a lot more going on in the advert than there really is.
The positioning of the text about the picture tells me that is the most important thing on the advert, it is the name of the band and this is probably the most important thing to remember on the advert.
The fact that the image is below the text as well tells me that it has less to do with the band as the actually information about it, though the size of the image tells me that it is actually quite an important part of the advert, as it is the thing used to draw readers in.
I like how simple the colour scheme, there are only 4 main colours on the advert, red,white,black and cream. the two colours that are the most important are the reds and the whites as they are binary opposites to each other, therefore they compliment each other, that why the "the new album" part to the album is positioned in between the 'renegades' and the 'July 5th' because they are both red and the white of the 'the new album' really compliments the red, making the whole block of text look better.
The other colour featured quite a lot in this magazine is black, this is featured on the image though, for example on the writing on her back and the balaclava, this still fits in with the red, because red and black are a classic colour scheme that allays works.
The type of shot used here is a mid-shot, because you can only see from her hips and upwards. I think that this shot is really effective, because you can get closer than if you had to have the whole body in the shot. Having the image go off the page allows the reader to focus more on the parts that are still in the shot, like her face and the writing on her back, this is quite smart because for advertising the album having it on her back would make more people read what it say's instead of having somewhere else (male gaze).
The font used is really simple, I think this is used because sometimes having the font simpler it gets more of a point across because its easier to read.
The simple easy to read font stays in your mind for longer, because your only trying to remember what the text said and not what it looked like.
Overall I think this design is really simple but really effective, by just having a interesting picture that really stands out, and then contrasting it with a simple font that has colours that complements the picture it produces a really clear concise and over all memorable advert.
The image in this Feeder advert is very provocative, it displays a lot of flesh, and therefore would attract a larger male than a female audience.
The image fits in with the title of the album being advertised, 'renegade' because she is wearing a balaclava, a piece of clothing that is normally associated with crime, hence 'renegade.
As a magazine advert the image is fairly smart as sex sells this advert would bring in more people than the same picture but with her wearing cloths, its built into the society that nudity is more acceptable and therefore this advert works with modern views.
I like how the image also has some disjuncture as she is is carrying a skateboard, this doesn't seem to have a direct link to the advert or band, disjunctive is quite a common theme in adverts now as the sheer randomness of adverts is easier to remember then a normal straight on shot of the band looking at the camera.
I quite like the layout of this advert because it doesn't leave a lot of space were nothing is happening, this gives the effect that there is a lot more going on in the advert than there really is.
The positioning of the text about the picture tells me that is the most important thing on the advert, it is the name of the band and this is probably the most important thing to remember on the advert.
The fact that the image is below the text as well tells me that it has less to do with the band as the actually information about it, though the size of the image tells me that it is actually quite an important part of the advert, as it is the thing used to draw readers in.
I like how simple the colour scheme, there are only 4 main colours on the advert, red,white,black and cream. the two colours that are the most important are the reds and the whites as they are binary opposites to each other, therefore they compliment each other, that why the "the new album" part to the album is positioned in between the 'renegades' and the 'July 5th' because they are both red and the white of the 'the new album' really compliments the red, making the whole block of text look better.
The other colour featured quite a lot in this magazine is black, this is featured on the image though, for example on the writing on her back and the balaclava, this still fits in with the red, because red and black are a classic colour scheme that allays works.
The type of shot used here is a mid-shot, because you can only see from her hips and upwards. I think that this shot is really effective, because you can get closer than if you had to have the whole body in the shot. Having the image go off the page allows the reader to focus more on the parts that are still in the shot, like her face and the writing on her back, this is quite smart because for advertising the album having it on her back would make more people read what it say's instead of having somewhere else (male gaze).
The font used is really simple, I think this is used because sometimes having the font simpler it gets more of a point across because its easier to read.
The simple easy to read font stays in your mind for longer, because your only trying to remember what the text said and not what it looked like.
Overall I think this design is really simple but really effective, by just having a interesting picture that really stands out, and then contrasting it with a simple font that has colours that complements the picture it produces a really clear concise and over all memorable advert.
No comments:
Post a Comment